Ad Campaigns
‘Issko Laga Dala Toh Life Jhingalala’-Tata Sky’s new TVC
Well, it seems that Bollywood’s most versatile actor, Aamir Khan, has taken up a resolution to portray characters that are completely deviated from all forms of mediocrity and normality. At least that’s what the latest Tata Sky television commercial firmly stands to state.
The commercial showcases a bride and a groom (both enacted by Khan, mind you) under a huge word conflict on their wedding night. Reason???
Well, while the bride, Mrs. “NRI Khan”, aspires to get the best global DTH technology with UK’s BskyB, the groom, Mr. “Desi Punjab da Khan”, prefers integrity and trust over anything else and that can be personified only through India’s trust brand Tata.
Khan keeps juggling between his masculine and feminine self, while the squabble between the two halves continue.
However, after a heated row, the couple realises that their argument is completely futile. Why? Well, because with the marriage of Tata and Sky to form Tata Sky, they both get what they eventually want…trust and top-of-the-line technology, translating the fight into a win-win situation.
Review: Ok!!! Do you people know why this TVC was launched? No! Alright, let Ad Pick unfurl the secret to you.
Tata Sky is an amalgamation of the Tata Group and the Sky brand, owned by the UK based British Sky Broadcasting Group. However, since a lot of consumers believe that the word ‘sky‘ in the brand name implies to the satellite service that comes from the sky, Tata Sky decided to educate people about the brand origins through this campaign.
Ok, now that Ad Pick has unveiled the top secret to you, allow Ad Pick to also resolutely state that not only has the 70 seconds TVC succeeded is educating the consumers about the brand origins of the DTH service provider, but has also entertained the viewers with absolute effect.
Well, with Khan’s “pink and Punjabi versatility” endorsing the brand, education and entertainment had to go hand in hand. Don’t you think?
Three cheers to all!!!
Agency: Rediffusion DY&R
Production house: Aamir Khan Productions
Running time: 70 seconds
ITV rating: * * * *
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
