Brands
Isobar white paper champions headless commerce as the future for brands
MUMBAI: Isobar, the global digital marketing agency from the house of Dentsu Aegis Network, has recently launched a white paper which elaborates on how ‘headlesscommerce’, an approach to technology architecture, is more important than ever before.
The report, titled ‘Headless Commerce : Differentiating your approach To experience commerce strategy’, shares how headless commerce is an opportunity for brands. It argues that the reconfiguration of legacy systems can support the functional, emotional and tangible needs of a customer experience. It also explains how the headless commerce approach provides brands with greater control over the UX, giving them a consistent identity across an entire ecosystem of touchpoints and a foundation to create long-term customer relationships that can deliver sustainable business growth.
Isobar Global chief technology officer Vikalp Tandon said, “One of the biggest challenges in the experience economy for brands is to engage consumers at every touchpoint across an ecosystem. This goes beyond serving the right content at the right time. It originates in the brand’s technology infrastructure that powers their digital presence. The headlesscommerce approach allows brands to deliver a truly customer-centric experience at speed and scale which is key in today’s landscape and is needed to move forward.”
Isobar India EVP and head Isobar Commerce, India Shekhar Mhaskar added “In this day and age, the consumer demands and desires a seamless, homogenous and uninterrupted experience that is agnostic of devices and media channels. And this is even more imperative in the realm of online commerce. Headless commerce, as a practice, helps to solve all the above, continuously and at speed. It also empowers the brands to simultaneously innovate and improve on two important fronts front-end customer experience and back-end technology.”
The white paper provides C-Suite brand leaders an overview of:
· The context behind the emergence of unified commerce experiences
· The opportunities of the headless commerce architecture approach
· A Customer Experience Framework
· The limitations of conventional or legacy architecture approaches (Monolithic architecture)
· The opportunity for immersive experiences through rich content approaches
· How headless commerce provides brands with a centralised view of customer data
· The requirements of a headless commerce strategy and what the future holds
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
