Ad Campaigns
ISA launches ISA Media Charter for transparent advertising practices
Mumbai: The Indian Society of Advertisers (ISA) has launched the ISA Media Charter, a comprehensive programme with the objective of safeguarding brand interests in the advertising sector through the promotion of fair and transparent practices.
The ISA Media Charter has six key focus areas, including the ISA Model Media Agency Agreement, zero tolerance to ad fraud, brand safety, viewability, the common minimum standard for first-party data, and cross-screen measurement.
As per the association’s statement, the creation of the model media agency agreement template serves the purpose of establishing precise and transparent agreements between advertisers and media agencies. This becomes particularly important due to the complex and extensive flow of media and the intricacies involved in the media ecosystem.
In order to give utmost importance to privacy and consumer protection, the charter also sets forth guidelines for the responsible collection and utilisation of consumer data.
Additionally, the charter strives to provide unified measurement standards for both television and digital platforms, enabling marketers to effectively assess the performance of their campaigns across various media channels.
ISA is the apex national body representing advertisers across the country.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
