MAM
ISA concludes the global CEO conference 2022 on ‘VUCA 2.0: transforming organisations and brands’
Mumbai: The Indian Society of Advertisers (ISA) hosted the third annual Global CEO Conference on 22 August in Mumbai.
Around 200 industry leaders gathered to discuss strategies that will enable them to triumph in today’s complex business environment.
The conference’s theme this year was “VUCA 2.0: Transforming Organisations and Brands.”
The event followed an engaging format that included keynote addresses, interesting presentations, and panel discussions by distinguished thought leaders from the industry, in line with the theme.
The keynote speakers included Hindustan Unilever chairman and chief people and transformation officer Nitin Paranjpe, who highlighted the role of technology and questioned whether organisations are ready for web 3.0.
Nitin said, “Industries and devices must be responsibly governed with technology which is designed to allow rapid innovation. Some of the technologies developing the next iteration of the internet have larger challenges than just disruptions. Other than helping us understand what is happening in the world around us better, it will also help us prepare for and create a better future.”
World Federation of Advertisers (WFA) president and Mastercard president-healthcare division, chief marketing and communications officer Raja Rajamannar said, “The whole field of content has become completely filtered and layered. The fact is that traditional marketers are assuming that people are aware. However, they need to develop a far better understanding of the subconscious processes that happen in the minds of their consumers and thereby develop new insights.”
Procter & Gamble Company chief operating officer Shailesh Jejurikar said, “Innovation is being spurred on by digital technology, and we combine innovation with human insight, so that our consumers are better off. Rapid change creates unique opportunities to drive market growth. All of these point to a positive future that can sustain people and the environment better, not only now but also for the generations to come.”
The panel discussion on VUCA 2.0 and its implications for Indian businesses saw leaders such as Diageo India managing director & CEO Hina Nagarajan, Multiples Alternate Asset Management MD & CEO Renuka Ramnath, Crompton Greaves Consumer Electricals managing director Shantanu Khosla, and Nestle India chairman & managing director Suresh Narayanan. The panel discussed various aspects, including strategies taken by companies during the pandemic, future-proofing brands, and creating a work environment that leads to optimising productivity.
Speaking about the successful third edition of ISA Global CEO conference, ISA chairman and Raymond Lifestyle CEO – India & SAARC, Sunil Kataria said, “Organisations and brands must adopt a radical and creative approach to navigate through this VUCA 2.0 world. As we have learnt during the course of this conference, the ultimate objective of transformation is to develop the capacity to swiftly change circumstances and opportunities in the market and reinvent business models to stay ahead of time.”
ISA chairman (events) Dr. R. Ramakrishnan said, “Each of the keynote speakers and panellists brought a wealth of insights, practical experience, and their case studies to add great value to the conference. The 200 industry leaders at the event have taken back a wealth of knowledge and wisdom to transform their organisations, brands and processes.”
The third edition of ISA’s Global CEO conference was powered by presenting partner Google Cloud, and co-powered by partner Hindustan Unilever Limited.
Sony Pictures Network is the exclusive gold partner, followed by Neutrogena as gold partner and P&G as co-gold partner. As associate partners, Prestige, ABP Network, Aditya Birla Group, Godrej Goodknight, and Centrum Wealth joined the list of sponsors; Adani Wilmar, Crompton, Kotak Mahindra Bank, Raymond, V Guard, Bajaj Electricals, and SugarFree Green were co-partners. Also, Storyboard 18 is the TV partner, Hindustan Times is the print partner, Adfactors PR is the PR partner, and Schbang is the social media partner.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
