MAM
IRS Q4 2012: Press continues to lose
MUMBAI: According to the Indian Readership Survey for Q4 2012 conducted by Media Research Users Council (MRUC) and Hansa Research, seven out of the top ten dailies (across languages) have lost readership. These include Dainik Jagran, Dainik Bhaskar, Amar Ujala, The Times of India, Daily Thanthi, Lokmat and Matrubhumi.
The pecking order of the top ten dailies remains unchanged with Hindi daily Dainik Jagran continuing its reign at the number one spot. The publication saw a reduction in its readership as compared to the third quarter from average issue readership (AIR) number falling from 164.74 million in Q3 to 163.70 million in Q4. Second spot holder Dainik Bhaskar saw a similar fate as its AIR decreased from 144.91 million in Q3 to 144.16 million in Q4.
English dailies seem to be holding ground. In their case, just five of the Top 10 dailies lost readership. The Times of India, The Hindu, Deccan Chronicle, The Economic Times and The New Indian Express. While The Times of India continued to take the top spot, its readership fell from 7.653 million in Q3 to 7.615 million in Q4. The only change in the pecking order of English dailies happened with The Tribune taking ninth place (previously tenth; AIR 671000 for Q4) to replace The New Indian Express (previously ninth; AIR 652000 for Q4).
For the language dailies, the pecking order remained unchanged with Malayalam Manorama retaining the top position and saw an increase in readership from 9.752 million in Q3 to 9.76 million in Q4. Six of the top ten language dailies lost readership with the biggest loser being Dinakaran that lost 96000 AIR (4.912 million in Q3; 4.816 million in Q4).
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
