MAM
IRS Q4 2012: Press continues to lose
MUMBAI: According to the Indian Readership Survey for Q4 2012 conducted by Media Research Users Council (MRUC) and Hansa Research, seven out of the top ten dailies (across languages) have lost readership. These include Dainik Jagran, Dainik Bhaskar, Amar Ujala, The Times of India, Daily Thanthi, Lokmat and Matrubhumi.
The pecking order of the top ten dailies remains unchanged with Hindi daily Dainik Jagran continuing its reign at the number one spot. The publication saw a reduction in its readership as compared to the third quarter from average issue readership (AIR) number falling from 164.74 million in Q3 to 163.70 million in Q4. Second spot holder Dainik Bhaskar saw a similar fate as its AIR decreased from 144.91 million in Q3 to 144.16 million in Q4.
English dailies seem to be holding ground. In their case, just five of the Top 10 dailies lost readership. The Times of India, The Hindu, Deccan Chronicle, The Economic Times and The New Indian Express. While The Times of India continued to take the top spot, its readership fell from 7.653 million in Q3 to 7.615 million in Q4. The only change in the pecking order of English dailies happened with The Tribune taking ninth place (previously tenth; AIR 671000 for Q4) to replace The New Indian Express (previously ninth; AIR 652000 for Q4).
For the language dailies, the pecking order remained unchanged with Malayalam Manorama retaining the top position and saw an increase in readership from 9.752 million in Q3 to 9.76 million in Q4. Six of the top ten language dailies lost readership with the biggest loser being Dinakaran that lost 96000 AIR (4.912 million in Q3; 4.816 million in Q4).
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
