MAM
IRS Q4 2012: Press continues to lose
MUMBAI: According to the Indian Readership Survey for Q4 2012 conducted by Media Research Users Council (MRUC) and Hansa Research, seven out of the top ten dailies (across languages) have lost readership. These include Dainik Jagran, Dainik Bhaskar, Amar Ujala, The Times of India, Daily Thanthi, Lokmat and Matrubhumi.
The pecking order of the top ten dailies remains unchanged with Hindi daily Dainik Jagran continuing its reign at the number one spot. The publication saw a reduction in its readership as compared to the third quarter from average issue readership (AIR) number falling from 164.74 million in Q3 to 163.70 million in Q4. Second spot holder Dainik Bhaskar saw a similar fate as its AIR decreased from 144.91 million in Q3 to 144.16 million in Q4.
English dailies seem to be holding ground. In their case, just five of the Top 10 dailies lost readership. The Times of India, The Hindu, Deccan Chronicle, The Economic Times and The New Indian Express. While The Times of India continued to take the top spot, its readership fell from 7.653 million in Q3 to 7.615 million in Q4. The only change in the pecking order of English dailies happened with The Tribune taking ninth place (previously tenth; AIR 671000 for Q4) to replace The New Indian Express (previously ninth; AIR 652000 for Q4).
For the language dailies, the pecking order remained unchanged with Malayalam Manorama retaining the top position and saw an increase in readership from 9.752 million in Q3 to 9.76 million in Q4. Six of the top ten language dailies lost readership with the biggest loser being Dinakaran that lost 96000 AIR (4.912 million in Q3; 4.816 million in Q4).
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
