MAM
IRS Q3: Vanitha retains top spot among magazines
MUMBAI: The Indian Readership Survey (IRS) 2011 for the third quarter carried out and released by Media Research Users Council (MRUC) and Hansa Research revealed that there isn’t much change in the readership base of the top five magazines in the country.
Retaining its numero uno position, Malayalam fortnightly Vanitha recorded an average issue readership (AIR) of 2.59 million. Pratiyogita Darpan also maintained its position at number two with an AIR of 2.02 million.
Last quarter‘s number nine and ten, Kumudam (Tamil) and Grehlakshmi (hindi) respectively lost their positions to English magazine General Knowledge Today (with an AIR of 1.09 million at number nine) and Bengali magazine Karmakshetra (AIR 1.05 million at number 10).
Among the Hindi magazines Pratiyogita Darpan‘s AIR stood at 2.02 million topping the list while Saras Salil followed second with an AIR of 1.94 million.
Slipping down to seventh position, Grehlakshmi recorded an AIR of 983,000 while Grih Shobha, which took its place at number six, clocked in an AIR of 990,000.
Among the English magazines, India Today continues to lead with 1.64 million AIR. Reader‘s Digest (AIR 998,000) made way for General Knowledge Today (AIR 1.09 million) at number two while it slipped down to number three.
Further down the list Stardust climbed up to number seven with AIR of 385,000 and while Business Today moved up to number eight (from number 10 last quarter) with an AIR of 345,000. Recording the deep plunge in the ranking, Filmfare fell to number 10 from previous quarter’s number seven with an AIR of 327,000.
In the regional languages sector, the Malayala Manorama continued to be second with an AIR of 1.31 million while Kumudam slipped down to number four with an AIR of 1.03 million. Taking its place, Bengali weekly magazine Karmakshetra recorded a readership of 1.05 million.
Tamil weekly Ananda Vikatan fell from number six in the last quarter to number nine in Q3 with a readership of 781,000 while Bengali weekly Karmasangsthaan climbed three spots to reach number six with a readership of 855,000.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
