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IRS: C&S sees strong growth, radio continues to fall

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MUMBAI: Cable & Satellite (C&S) and Internet are two sectors which are seeing robust growth in reach compared to the sequential quarter, whereas radio is continuously dipping.

As per the IRS 2010 Q4 data, C&S reach has gone up by 22.1 per cent CAGR and Internet by 35.9 per cent.
 
C&S total reach is up at 403.38 million, from 383.60 million in Q3.

The total reach of TV media has also gone up by 5.7 per cent CAGR to 516.41 million, according to the report released today by the Media Research Users Council (MRUC).

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The Internet reach is at 24.33 million (24,329,000) as compared to 22.52 million (22,520,000) in the third quarter survey. (See table for details).

Source: IRS
(TR numbers, All figures n ‘000)

Source: IRS 
 
Meanwhile, radio is the only sector which is continuing its trend of negative growth. In the Q4 report, total reach of radio has seen a negative CAGR of 9.8 per cent, to 163.91 million. In Q3, the total reach for radio was at 168.67 million and in Q2 it was 172.60 million.
 

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MAM

Shoppers Stop elevates Biju Kassim as GSS Beauty CEO

Move comes as GSS Beauty scales global brand partnerships in India.

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MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.

Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.

Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.

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As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.

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