Ad Campaigns
Irrfan Khan, the face of IndiaMART’s new campaign
NEW DELHI: Renowned actor Irrfan Khan is the new face for the upcoming mega brand campaign of IndiaMART, the online marketplace for businesses, set to be rolled out soon.
Popularly known for playing dynamic roles as an actor, Irrfan Khan will be the luminary pull in IndiaMART’s 360 degree brand campaign.
Driving the brand’s philosophy forward, this new campaign would seek to highlight IndiaMART as the gateway to fulfill all the key requirements of buyers across the globe.
Speaking on the association, IndiaMART director Dinesh Gulati said, “IndiaMART has always stood apart for its deep commitment towards its clients, along with displaying responsibility, integrity and passion. Irrfan’s persona speaks a lot in line with these principles, and he also brings with him a certain sense of familiarity that a common man is able to connect with. Getting him on board was a natural and popular choice towards elevating the company’s corporate identity. We welcome him to the IndiaMART family and sincerely hope to create a strong impact in the minds of our SMEs and people at large.”
On his association with IndiaMART, Khan said, “It feels great to be associated with a brand which actually kick-started and triggered the dotcom wave in India, and has been helping millions of buyers fulfill their needs, whether business or personal. IndiaMART offers simplicity and convenience to the masses, with help of just a click.”
The company aims to generate a high buzz across all the mediums through its 360 degree brand campaign and seeks to connect with millions of buyers and sellers across the country.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
