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Irdeto Receives Prestigious Value Leader Award at Airtel Confluence
MUMBAI: Irdeto has received the Airtel Value Leader Award from Bharti Airtel (“Airtel”), India’s largest telecommunications service provider, based on the value brought to its DTH business through its deployment of Irdeto Armor for Android TV, Irdeto Cloaked CA and Middleware for Airtel’s satellite service. The award was recently presented at Airtel Confluence, an annual event attended by Airtel’s top partners where partnership excellence is recognized.
The award is based on Airtel’s review of partner contributions and considers three key criteria. These are; value delivered through commercial structure, unique business model and strategic importance of business and value generated. The award is also given in recognition of the ability to develop a win-win commercial model, restructure the joint supply chain to remove waste and champion a cost-conscious culture.
Irdeto became an Airtel partner in 2018 with a mission to secure all content offered on Airtel’s Digital TV services. As part of the strategic partnership, Irdeto provides pre-integrated security and middleware solutions to help Airtel protect and grow its business on both zappers and hybrid Android TV platforms.
“Being a trusted strategic partner to customers is core to Irdeto’s business. We not only strive to provide the highest levels of security, but to understand our customers’ business needs,” said Doug Lowther, CEO, Irdeto. “It is a great honor to receive an award like this from such a prestigious company. It is testament to our customer-focused culture and the expertise of our team.”
Irdeto receives Airtel Value Leader Award at Airtel Confluence 2018. From Left to Right: Mr. Randeep Sekhon, Chief Technical Officer, Airtel; Ms. Harmeen Mehta, Chief Information Officer, Airtel; Sanjiv Kainth, Vice President Sales & Support, South Asia, Irdeto; Mr. Gopal Vittal, CEO India & SEA, Airtel; Mr. Moti Gyamlani, Director SCM, Airtel.
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Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
