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Irdeto Receives Prestigious Value Leader Award at Airtel Confluence
MUMBAI: Irdeto has received the Airtel Value Leader Award from Bharti Airtel (“Airtel”), India’s largest telecommunications service provider, based on the value brought to its DTH business through its deployment of Irdeto Armor for Android TV, Irdeto Cloaked CA and Middleware for Airtel’s satellite service. The award was recently presented at Airtel Confluence, an annual event attended by Airtel’s top partners where partnership excellence is recognized.
The award is based on Airtel’s review of partner contributions and considers three key criteria. These are; value delivered through commercial structure, unique business model and strategic importance of business and value generated. The award is also given in recognition of the ability to develop a win-win commercial model, restructure the joint supply chain to remove waste and champion a cost-conscious culture.
Irdeto became an Airtel partner in 2018 with a mission to secure all content offered on Airtel’s Digital TV services. As part of the strategic partnership, Irdeto provides pre-integrated security and middleware solutions to help Airtel protect and grow its business on both zappers and hybrid Android TV platforms.
“Being a trusted strategic partner to customers is core to Irdeto’s business. We not only strive to provide the highest levels of security, but to understand our customers’ business needs,” said Doug Lowther, CEO, Irdeto. “It is a great honor to receive an award like this from such a prestigious company. It is testament to our customer-focused culture and the expertise of our team.”
Irdeto receives Airtel Value Leader Award at Airtel Confluence 2018. From Left to Right: Mr. Randeep Sekhon, Chief Technical Officer, Airtel; Ms. Harmeen Mehta, Chief Information Officer, Airtel; Sanjiv Kainth, Vice President Sales & Support, South Asia, Irdeto; Mr. Gopal Vittal, CEO India & SEA, Airtel; Mr. Moti Gyamlani, Director SCM, Airtel.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
