Ad Campaigns
iQOO unveils ‘My Quest Story ft. Bhuvan Bam’
Mumbai: Redefining its brand value of ‘Questing for more’, iQOO, the premium performance smartphone brand of the vivo group, has launched The Film #MyQuestStory, directed by renowned filmmaker Shoojit Sircar. Known for cinematic gems like Pink, Sardar Udham, and Piku, Sircar brings his storytelling magic to this short yet powerful 3-minute film, which features an inspiring message by content creator and actor, Bhuvan Bam.
Your Quest is what sets you apart. We’re proud to support creators who dare to follow their dreams and quest on and on. Join us in celebrating the many creators’ journey and tell your story with #MyQuestStory. #iQOO #iQuestOnAndOn pic.twitter.com/DXX8V8DhPl
— iQOO India (@IqooInd) September 10, 2024
Inspired by the insights from the recently launched iQOO’s Quest Report, which highlights that 1 in 4 youngsters in India are seeking new-age careers, while 2 in 3 face societal and family pressures, The Film brings this shift to the forefront. Conceptualized by Ogilvy India, tells the inspiring journey of a young man who defies family expectations to follow his quest for content creation. Set against the backdrop of societal pressure and traditional career paths, The Film celebrates the bold choices made by today’s youth. It highlights how they chase their dreams in an ever-evolving digital world.
The film features Babla Kochar (as the father), Anubha Fatehpuria (as the mother), Yogendra Singh (as Rohan, the elder brother), Aditya (as the younger brother), and Ebong Ipsita (as the house help). It promises to be both entertaining and inspiring, bringing to life a story of passion, resilience, and unwavering determination. The film embodies iQOO’s core brand value of ‘I Quest On and On’ encouraging viewers to embrace their quest for greatness despite the obstacles they face.
Bhuvan Bam, reflecting on his involvement in the film, said, “When the iQOO team invited me to join their campaign celebrating the pursuit of youth dreams, I felt an immediate connection. The spirit of ‘i Quest On and On’ embodies the ambition and determination that drive so many young people today. Being part of a story that resonates so closely with my own journey was a truly rewarding experience. I hope this film inspires others to persevere and continue chasing their dreams.”
Shoojit Sircar added, “Making this film was a truly inspiring journey,” shared Shoojit Sircar, his voice filled with emotion. “The moment I heard the concept, I felt a deep connection to the characters and their stories. It reminded me of the incredible spirit of Indian youth and their unwavering perseverance in the face of challenges. They chase their dreams with a fire in their hearts, a determination to carve their own paths and make their mark on the world. This film is a testament to that spirit, a celebration of their unwavering quest for something more. I hope it not only entertains but also ignites a spark in the hearts of viewers, encouraging them to embrace their own journeys and pursue their passions with courage and unwavering belief.
On the creative process, Ogilvy CCO (North) Ritu Sharda said, “iQOO celebrates the spirit of a generation that believes in continuously exploring and questing. Bringing this narrative to life was a thrilling endeavour for us. The vision was to craft a story that not only reflects the boldness and ambitious nature of youngsters today but also to inspire viewers to push boundaries and chase their dreams with unwavering determination. Collaborating with visionary talents like Shoojit Sircar and Bhuvan Bam gave our concept a huge boost. We believe this film will resonate with audiences and ignite a spark of relentless questing within them.”
The film is now streaming on iQOO’s official YouTube, Instagram, X (Twitter), and community platforms.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
