MAM
Ipsos launches InnoExplorer
Mumbai: Ipsos, one of the world’s leading market research companies, powers its suite of innovation solutions with generative AI, enhancing the speed and success rate of innovations.
As part of Ipsos’ journey to augment every stage of the product lifecycle with artificial intelligence, Ipsos is pleased to launch InnoExplorer, a game-changing capability, which has been proven to accelerate innovation cycles from months to days and improve success rates with plus nine per cent higher trial potential for new concepts and plus ten per cent overall liking for new products.
With the power of generative and analytical AI, InnoExplorer enables business leaders, marketers, and research professionals to quickly generate new ideas, concepts, products, and packages, directly from consumers’ unmet needs and accurately predict their potential.
Ipsos’ global service line leader for innovation & product development Virginia Weil has stated: “Grounded in Ipsos’ high-quality data sets, prompt engineering and data science, InnoExplorer represents a new frontier in innovation development – where clients can bring more curiosity, creativity and rigor into their innovation process with the confidence to go further.”
Given the critical role that data plays in training AI models, InnoExplorer is built on unique generative and analytical AI models designed to continuously reflect consumers’ evolving expectations, with:
. High-quality data sets from Ipsos’ vast consumer databases of 150,000 plus concepts and six plus million verbatims.
. Authentic consumer data that is relevant to the product category, representative of the target audience and traceable to avoid hallucinations.
. Tailored prompts, engineered with over 40 years of innovation know-how at every stage of product development.
The solution is readily available in over 90 markets worldwide, with plans for further product enhancements through an agile platform.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
