MAM
Ipsos launches InnoExplorer
Mumbai: Ipsos, one of the world’s leading market research companies, powers its suite of innovation solutions with generative AI, enhancing the speed and success rate of innovations.
As part of Ipsos’ journey to augment every stage of the product lifecycle with artificial intelligence, Ipsos is pleased to launch InnoExplorer, a game-changing capability, which has been proven to accelerate innovation cycles from months to days and improve success rates with plus nine per cent higher trial potential for new concepts and plus ten per cent overall liking for new products.
With the power of generative and analytical AI, InnoExplorer enables business leaders, marketers, and research professionals to quickly generate new ideas, concepts, products, and packages, directly from consumers’ unmet needs and accurately predict their potential.
Ipsos’ global service line leader for innovation & product development Virginia Weil has stated: “Grounded in Ipsos’ high-quality data sets, prompt engineering and data science, InnoExplorer represents a new frontier in innovation development – where clients can bring more curiosity, creativity and rigor into their innovation process with the confidence to go further.”
Given the critical role that data plays in training AI models, InnoExplorer is built on unique generative and analytical AI models designed to continuously reflect consumers’ evolving expectations, with:
. High-quality data sets from Ipsos’ vast consumer databases of 150,000 plus concepts and six plus million verbatims.
. Authentic consumer data that is relevant to the product category, representative of the target audience and traceable to avoid hallucinations.
. Tailored prompts, engineered with over 40 years of innovation know-how at every stage of product development.
The solution is readily available in over 90 markets worldwide, with plans for further product enhancements through an agile platform.
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
