MAM
Ipsos India in overdrive with Mystery Shoppers
MUMBAI: Barely two months since Ipsos launched Mystery Shopping in India, apart from marketers who are capitalizing on the opportunity for securing unbiased feedback from customers to improve products and services, there is also an interesting opportunity emerging from the consumer’s standpoint. The opportunity to experience products and services at first hand, to evaluate every aspect of their experience and instead of sharing on social media for free, to get paid for their honest feedback.
These customers, who are referred to as Mystery Shoppers are redefining the ecosystem.
“Ipsos Mystery Shopping has received an encouraging response to its social media campaigns inviting consumers to become mystery shoppers. Consumers have shown a lot of excitement as there is a whole lot of flexibility in taking up assignments – over weekends or when they have time – and the feedback can be provided in the dedicated iShop app, anywhere and anytime, “says Sonul Verdia, Executive Director, Ipsos Mystery Shopping.
“We are in the process of setting up a huge panel of enthusiastic shoppers who will be keen to share their experience with us and get paid for their effort,” Verdia said.
So, what are the attributes ofmystery shoppers?
Verdia insists that there are no special attributes per se:“Our panel of mystery shoppers has students, housewives, working women, executives, government employees, even retired people – anyone aged 18-70 years can sign up – they only need to be avid, discerning shoppers.”
For enthusiasts to sign up, Ipsos India has created a unique hyperlink:
https://www.ishopforipsos.com/en_IN/
“Ipsos Mystery Shopping is primarily focusing on high involvement categories like Automotive, Consumer Durables, Banking, Organized Retailing, Hospitality, among others, for now.”
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
