MAM
Ipsos India appoints Amit Adarkar as its managing director
MUMBAI: Ipsos India has found a new country head and managing director in Amit Adarkar, who will take charge from first week of September. He replaces Mick Gordon who successfully held the role and will now take up a senior regional responsibility within Ipsos.
Gordon has been CEO of Ipsos India since November 2011 and managing director of Synovate India since September 2008. He has been responsible for substantial growth of revenue and profits over the period and merger of two large businesses of Ipsos and Synovate in India.
Commenting on Adarkar’s appointment, Gordon said, “I am confident that with the experience and expertise of Amit, Ipsos will continue to delight our clients and he will prove to be an immensely capable successor.”
“I am delighted to be appointed as Ipsos India’s new managing director. Ipsos is at a decisive point in its history and I am looking forward to working with the Board, the Regional Directors and Ipsos India staff to ensure we take this opportunity to create a stronger and more effective organisation for the future,” added Adarkar.
Adarkar who had joined Ipsos InnoQuest, India as its managing director in January 2013 has been a member of the India management team ever since.
He has been in the research industry for over 22 years, and has worked for organisations such as IMRB, Synovate, and Org-Marg. He was earlier MD at Market Probe, and a VP at Nielsen-Bases. He also has rich experience with a number of key Ipsos InnoQuest clients.
He is a chemical engineer from Indian Institute of Technology, Bombay (1987-91). Post engineering, he completed Post Graduate Diploma in Business Management (PGDBM), from XLRI, Jamshedpur (1991-1993).
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
