MAM
IPRS to host a webinar on ‘Getting organized during Adversities’ in association with Music Plus
In the wake of current pandemic, many sectors and industries been adversely impacted resulting in widespread uncertainties. There are growing concerns over livelihood and people are looking for direction and support to survive the economic downturn. The importance of being represented as a community whichever be the sector is felt now more than ever. Rallying behind, the music creation fraternity, IPRS has been organizing a series of workshops and webinars to address various issues and offer solutions during the lockdown phase. As part of this sustained effort, The Indian Performing Right Society Ltd. (IPRS) will host a webinar titled ‘Getting Organized during Adversities’, in association with Music Plus on Wednesday, 27th May at 4pm. The session will be LIVE on Music Plus and IPRS social media handles.
In this session, some of the finest minds in the music creation space from India and abroad, will be discussing best practices and ways & means to have a sustainable and rewarding future.
The panelists of the session include luminaries from the music industry such as Mr. Horace Trubridge, General Secretary Musicians’ Union; Mr. Ratish Tagde, President Musicians Federation of India (MFI) and Mr. Vijay Benegal, Sound Engineer and the session will further be moderated by Mr. Atul Churamani, MD Turnkey Music & Representative of IPRS.
Commenting on the initiative Mr. Rakesh Nigam, CEO of the IPRS said, “With the boom in distribution and consumption of content, there had been a surge in music creation as well. However, the sudden halt, owing to the pandemic has resulted in a situation of great uncertainty for the entire music fraternity comprising of music creators, performers, technicians, and the labour force. Hence through the webinar, IPRS is bringing together the stakeholders from different sectors of the industry to highlight the impending crisis and recommend ways to streamline the work process, thus paving the way for a rewarding future for music and the community as a whole.”
Mr. Atul Churamani, Founder and MD of Turnkey Music & Publishing and Publisher Member of IPRS said, " We haven't had a crisis like this in our lifetimes and the financial havoc it will wreak is yet to be fully understood. However, there are already people and sections of the music industry that are in distress. Action needs to be taken now, to both tackle this crisis and anyone that may crop up in the future. This panel should throw forth a lot of ideas that can be acted on swiftly".
Mr. Horace Trubridge, General Secretary Musicians’ Union commented, “This terrible pandemic has hit the international music community particularly hard. Organizations like mine are working flat-out to provide musicians with the support advice and guidance that they need to see them through this crisis and musicians’ representatives all over the world need to work together as we plan for recovery”
Mr. Ratish Tagde, President Musicians Federation of India (MFI) said, "This global pandemic has caused financial insecurities across the world and various sectors. The Indian Music industry is no exception to that. We need to unite, fight this together, and explore opportunities."
Mr. Vijay Benegal, Sound Engineer mentioned, "Most people know of the many singers, lyricists and composers that are involved in the production of music. Not many are aware of the time and effort put in by sound engineers and technicians who work behind the scenes to create the magic. COVID19 has introduced severe uncertainties that our industry has never before experienced. Moving forward, it is essential for us to come together and create suitable platforms that voice our professional concerns and support each other.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
