MAM
iProspectCommunicate2 picks Sayan Banerjee as VP – biz development
Mumbai: iProspectCommunicate 2, a search and digital consulting agency, has appointed Sayan Banerjee as VP – business development, key client relationships, digital consulting for BFSI and other core verticals.
Banerjee will also drive client engagement, planning and revenues for iProspectCommunicate 2.
iProspectCommunicate2 managing director Vivek Bhargava said, “We intend to drive our leadership in digital consulting with this appointment. Sayan comes in with rich client end experience and as such is best suited to understand marketing rationale from a client perspective and provide digital solutions to such marketing opportunities.”
Banerjee added, “I am looking forward to this opportunity, as it will help me drive digital success stories across a diverse set of clients and target audiences.”
Banerjee comes in with over 11 years of work experience spanning across Digital Marketing, Strategic Planning and Product Management in Banking, Media and IT. Prior to joining iProspectCommunicate2, he has also worked with HSBC India, BCCL and Newscorp India.
MAM
Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
