MAM
iProspectCommunicate2 dominates DMAi Echo Awards
MUMBAI: iProspectCommunicate2 dominated the DMAi Echo Awards, winning a total of five awards in every category they were nominated in. This includes three Gold and two Bronze awards across various digital marketing categories.
The DMAi Awards in alliance with DMA International ECHO Awards honours stand out innovation, originality and marketing impact in the field of marketing and advertising.
iProspectCommunicate2 and Cleartrip won Gold in the Travel & Hospitality category for API Wizardry. iProspectCommunicate2 along with Remit2India won the Gold in the Financial Products and Services category for Dynamic Exchange Rates. The agency with Standard Chartered Bank bagged Gold for their social media campaign for the Mumbai Marathon 2013.
iProspectCommunicate2 also won a Bronze in Best Creative Use of Search with Remit2India for Dynamic Exchange Rates and a Bronze for Best Insurance Services for ICICI Lombard’s Hyper-Contextual Targeting Engine.
iProspectCommunicate2 received five nominations at the DMAi Echo Awards and have won a medal for each nomination at the recently held award ceremony at Blue Frog, Mumbai.
iProspect Communicate2 managing director Vivek Bhargava said, “These awards demonstrate our innovation in performance marketing; our data analytics led approach has allowed us to constantly build technology solutions to solve our client challenges and increase the ROI received by them. It is interesting to note that most the clients that we have won awards today have been our clients for more than five years.”
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
