MAM
iProspect India strengthens creative team with two new hires
MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors.
Based out of Bangalore, Bobby and Dhanesh will report to iProspect India VP—South Krishna Kumar Revanur.
Bobby, who has worked with agencies such as Ogilvy and McCann Worldgroup, has over 13 years of experience in advertising. He has worked across a variety of brands including TVS, BharatBenz, Suzuki, Britannia, ITC, Indiamart, Tata Teleservices, Myntra, Jabong, Infosys, Lenovo, IBM, and Ola amongst others.
On joining iProspect India as creative director—south, Bobby Thomas said, “iProspect is digitally evolved and it caters to market leaders in the digital space. My stint here will help me further enhance my talent in digital as I foresee a great deal of opportunities coming my way.”
With a career spanning over 14 years, Dhanesh started his career with FCB Ulka, Cochin. He has worked with Ogilvy, Grey Worldwide, RK Swamy BBDO, Star,k and Method Advertising.
On joining iProspect India, Dhanesh MS, creative director – south said, “The digital marketing world has evolved to a point where brands have realised that optimising customer experiences in a manner that is relevant to them with an unwavering focus on ROI is probably the only way to succeed in today’s overcrowded marketplace. I am excited to be a part of iProspect India because as an organisation, we too practice this mantra to stay ahead of the curve.”
Commenting on the new appointments, iProspect India CEO Rubeena Singh said, “At iProspect, we are focused on building experiences through data and insights, optimised on performance. Dhanesh and Bobby will further drive iProspect’s capabilities of ‘data-driven creative’ as we want to give our clients a holistic solution.”
MAM
Kelvinator launches ‘Summer Paused’ AC activation in Mumbai
Three day Carter Road stunt targets Gen Z with interactive cooling experience
MUMBAI: Mumbai’s heatwave met its match and briefly, even time seemed to freeze. Kelvinator has rolled out an on-ground activation titled ‘Summer Paused’ at Carter Road Promenade, turning a busy seaside stretch into a surreal, snow-dusted spectacle to spotlight its heavy-duty air conditioners. At the heart of the installation is a live performer suspended mid-motion, staged as a “frozen” figure amid artificial snow and icy backdrops. The visual contrast chilled theatrics against Mumbai’s peak summer does the heavy lifting, translating a product promise into something passers-by can literally see and feel.
The objective is clear: cut through seasonal advertising clutter and make cooling tangible. Rather than leaning on traditional messaging, the brand is betting on experiential storytelling to drive recall and social media traction.
The three-day activation is designed to be more than a static display. Interactive formats such as ‘Break the Freeze’, ‘Brain Freeze’, and ‘The Staredown’ invite visitors to engage directly, nudging them from spectators to participants. An Instagram-led mechanic further amplifies the effort, encouraging user-generated content and extending the campaign’s reach beyond its physical footprint.
The choice of location and format signals a sharp focus on younger, digital-first audiences Gen Z and millennials who frequent high-footfall urban hotspots and are more likely to share immersive experiences online.
Behind the theatrics sits a broader product push. Kelvinator’s latest AC range is positioned around smart technology, energy efficiency, and durability, tailored to increasingly unpredictable and intense Indian summers. But instead of listing features, the campaign opts to dramatise the outcome: cooling so effective, it can “pause” summer itself.
In a category where every brand promises relief, Kelvinator is trying to make that promise visible, one frozen moment at a time.
