iProspect India bags seven new brands

MUMBAI: The digital performance agency from Dentsu Aegis Network iProspect India has bagged seven new accounts for its social media and creative mandate – namely Aditya Birla, Wildcraft, Ayurwin, ICICI Bank NRE Service, Max Fashion, Extramarks and Sunshine (Ashok Leyland) within the last one month. While the ICICI Bank NRE Service and Aditya Birla accounts will be led out of Mumbai, Wildcraft, Ayurwin and Max Fashion will be led out of Bengaluru. Extramarks and Sunshine (Ashok Leyland) will be serviced from New Delhi and Chennai, respectively.

Commenting on the new wins, iProspect India CEO Vivek Bhargava said, “Brands are increasingly becoming cognizant of the value digital can drive across all aspects of their business. Sectors which were wary of going the digital way are now embracing it readily. The growth in diversity of the client sectors in our portfolio is an indication of this. We are ecstatic to have seven new exciting brands to work with.”