MAM
IPL ratings remain flat at 3.4 TVR for 46 matches
MUMBAI: The viewership for the first 46 matches (44 matches excluding two abandoned matches) of the Indian Premier League remained flat at 3.40 TVR, despite the improved quality of matches and several close encounters.
The cumulative reach of the current season of IPL matches stood at 151.58 million, according to Tam data for CS 4+ TG All India market.
The season 4 of the IPL had garnered an average viewership of 3.54 TVR with a cumulative reach of 152.72 million. The season 1 of the tournament followed by season 3 had the best performance garnering 4.72 and 4.53 TVR respectively.
The IPL ratings have gone down below the 3.5 TVR for the first time, marking a new low in its viewership.
Earlier, the IPL had notched an average viewership of 3.41 TVR for the initial 36 matches with a cumulative reach of 144.9 million.
The first 27 matches of the IPL had managed a viewership of 3.53 TVR, down from 3.88 TVR a year ago. Even the cumulative reach has taken a beating, down from 140 million last year to 137 million.
The average viewership for the first seven matches was 3.76 TVR which further fell to an average of 3.65 TVR for the 16 matches.
Explaining the falling viewership of the IPL, Percept Media Lab had released an analytical report according to which the IPL viewership has stabilised after going through a ‘level shift‘ or sudden drop in viewership.
The report also stated that the viewership has dropped since the initial attraction and draw of sports combined with glamour has worn off, and there is no longer a ‘novelty’ around the IPL concept.
It also established that the share of Female viewers for SEC ABC has dropped to 10 per cent from 13 per cent in IPL season 4 even as it retained its core Male TG.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
