IPL ratings hold firm at 4.6

MUMBAI: The ratings of Indian Premier League (IPL) 3.0 continue to hold firm as the event moves towards the climax stage. 
 
The average TVR of the last 43 matches is 4.6 compared with 4.7 and 4.1 in the first and second seasons respectively, according to Tam data.
 
The 10 matches played from 4 April-10 April managed an average TVR of 4.3. Three matches crossed a TVR of five, including the contest between Mumbai Indians and Chennai Super Kings on 6 April that fetched a TVR of 5.58.
 
The event has managed a cummulative reach of 135 million compared with 97 million in the first season and 117 million in the second season.