MAM
IPL knocks out 60 GRPs from GECs
MUMBAI: It seems that the cricket euphoria in India is never- ending. Just after the World Cup when experts were casting doubts on the Indian Premier League (IPL) viewership, the impact on other genres is showing.
As per Tam data for the week ended 16 April, the Hindi general entertainment channel (GEC) genre has lost 60 GRPs (gross rating points) compared to the previous seven-day run.
In the week under review, the GECs raked in 1149 GRPs as against 1209 GRPs in the trailing week.
Star Plus, Colors and Zee TV, who are the top three ranking channels, lost 15, 30 and 23 GRPs respectively. However the pecking order remained unchanged with Star Plus collecting 319 GRPs, Colors 218 GRPs and Zee TV 197 GRPs respectively.
Interestingly, during the first full week of the World Cup, the GEC genre had lost just 37 GRPs. The GECs mopped up 1181 GRPs in the week ended 26 February.
Among the GECs, Sony Entertainment Television (Set) maintained its fourth position with 146 GRPs (last week 152) while sister channel Sab came in close with 135 GRPs (139 GRPs).
Meanwhile, Imagine TV was the only channel which added 11 GRPs during the week to close the tally with 68 GRPs.
Star One and Sahara One were at 33 GRPs (from 32) and 30 GRPs (from 25), according to Tam data.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
