MAM
IPL 2022: TCL partners with Sunrisers Hyderabad for third time in a row
Mumbai: Cricket fever is a widely recognised phenomenon in India that skyrockets during every big tournament, and even more so during the homegrown Indian Premier League (IPL). In this context, global television brand and consumer electronics company TCL has reiterated its commitment to officially sponsor Sunrisers Hyderabad (SRH) for the third time in a row for the upcoming T20 league.
As a part of the contract, the TCL brand logo will appear on the upper non leading arm right of the players’ jersey.
“The SRH squad had consistently exhibited exceptional resilience, perseverance, hard work and commitment to give their best,” said TCL India head of marketing Vijay Kumar Mikkilineni, on the association. “This year, SRH is betting on young and dynamic players like Bhuvneshwar Kumar and Nicholas Pooran, who can fulfil their quest for another IPL title. The team is filled with young blood as well as quite experienced players that effectively resonate with Indian Cricket fans. Our association with SRH allows us to follow our passion for Cricket and provide state-of-the-art TVs to consumers so that they don’t miss out on a single on-field moment.”
“Hyderabad happens to be a big market for us and we are sure the SRH team will play brilliantly and augment our popularity not only among the sports fans but also amongst the people of the city in general,” he further added.
With the continued partnership with SRH, the consumer electronics brand aims to strengthen its bond with consumers and the cricket community and establish its stance in the sports ecosystem. This association of TCL and SRH would further help the brand strengthen its roots in the city of Hyderabad, said the statement.
“We are sure that this relationship will be beneficial for the brand as well as the SRH team and we aim to make our partnership more powerful,” stated Sunrisers Hyderabad CEO K Shanmugam. “TCL as a brand focus on going beyond boundaries to deliver satisfaction to the customers with their range of products. We also share the same values as a team and through this strong partnership with TCL.”
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
