MAM
IPL 2022: TCL partners with Sunrisers Hyderabad for third time in a row
Mumbai: Cricket fever is a widely recognised phenomenon in India that skyrockets during every big tournament, and even more so during the homegrown Indian Premier League (IPL). In this context, global television brand and consumer electronics company TCL has reiterated its commitment to officially sponsor Sunrisers Hyderabad (SRH) for the third time in a row for the upcoming T20 league.
As a part of the contract, the TCL brand logo will appear on the upper non leading arm right of the players’ jersey.
“The SRH squad had consistently exhibited exceptional resilience, perseverance, hard work and commitment to give their best,” said TCL India head of marketing Vijay Kumar Mikkilineni, on the association. “This year, SRH is betting on young and dynamic players like Bhuvneshwar Kumar and Nicholas Pooran, who can fulfil their quest for another IPL title. The team is filled with young blood as well as quite experienced players that effectively resonate with Indian Cricket fans. Our association with SRH allows us to follow our passion for Cricket and provide state-of-the-art TVs to consumers so that they don’t miss out on a single on-field moment.”
“Hyderabad happens to be a big market for us and we are sure the SRH team will play brilliantly and augment our popularity not only among the sports fans but also amongst the people of the city in general,” he further added.
With the continued partnership with SRH, the consumer electronics brand aims to strengthen its bond with consumers and the cricket community and establish its stance in the sports ecosystem. This association of TCL and SRH would further help the brand strengthen its roots in the city of Hyderabad, said the statement.
“We are sure that this relationship will be beneficial for the brand as well as the SRH team and we aim to make our partnership more powerful,” stated Sunrisers Hyderabad CEO K Shanmugam. “TCL as a brand focus on going beyond boundaries to deliver satisfaction to the customers with their range of products. We also share the same values as a team and through this strong partnership with TCL.”
MAM
Continental Tires appoints Nevin Aslan-Özkan as Managing Director for India
Finance leader to drive growth in passenger vehicle segment from 6 April 2026.
MUMBAI: Continental Tires has put a fresh pair of tyres on its Indian leadership and this time, they’re rolling with strong financial horsepower. The premium tyre manufacturer has announced the appointment of Nevin Aslan-Özkan as managing director of Continental Tires India, effective 6 April 2026. She succeeds Samir Gupta, who stepped down on 5 April 2026 for personal reasons.
Nevin joined Continental in 2017 and has held key leadership roles in Mergers & Acquisitions and Strategy & Business Development across EMEA and APAC. Since May 2025, she has served as Chief Financial Officer for Continental Tires India, shaping the company’s financial strategy and performance.
In her new role, she will lead the company’s growth agenda in India, with a sharp focus on accelerating its presence in the passenger vehicle segment. This appointment comes at a pivotal time, following the recent launch of the CrossContact A/T² tyre, the first market globally to receive this product and a €10.5 million (approximately Rs 100 crore) investment to strengthen Continental’s position, particularly in the ultra-high-performance (UUHP) segment.
Nevin Aslan-Özkan said, “India continues to be a strong focus market for Continental Tires. Guided by our ‘In the Market, For the Market’ approach, we will continue to deliver products and technologies designed for Indian roads.”
Samir Gupta, who joined Continental in 2012 and served as managing director since January 2022, was recognised for his significant contribution to expanding the brand’s footprint in India.
Continental is a leading global tyre manufacturer founded in 1871. The company generated sales of €19.7 billion in 2025 and employs around 78,000 people across 54 countries. Its Tires group sector, which includes premium car, truck, bus, two-wheel and specialty tyres, recorded sales of €13.8 billion in fiscal 2025 and employs more than 56,000 people worldwide.
With Nevin Aslan-Özkan at the wheel, Continental Tires India is clearly gearing up for a smoother and more aggressive drive in one of the world’s fastest-growing automotive markets. The road ahead looks promising.
