Brands
IPL 2022: One Moto India becomes associate sponsor of Rajasthan Royals
Mumbai: One Moto India – a British brand of premium EVs in India has announced that it will be the associate sponsor of the Rajasthan Royals franchise.The brand has come on board as official EV partner in the two-wheeler segment for the upcoming Season 15 of IPL, starting 26 March.
As part of the association, One Moto India’s official logo will feature on the back of the Royals’ playing helmets and caps. The mobility company will also unveil the special range of limited edition One Moto two-wheelers – RR X One Moto. The association with the Royals will also see the Rajasthan-based franchise’s players encouraging their fan community to shift to Electric Vehicles and become a part of India’s EV revolution.
Furthermore, the brand will also give away custom design One Moto Rajasthan Royals limited edition scooter range across the Rajasthan Royals academies in Nagpur, Mumbai, Dubai, and the ones that open during the upcoming season.
One Moto has chosen to associate with the Royals for Season 15 as the team’s ethos are in sync with the brand’s ambition to promote sustainable solutions and create awareness. The brand has been on an aggressive spree on all the facets including associations with players like Global Assure, and back-to-back product launches including the EV two-wheelers – Byka, Commuta, Electa.
“Rajasthan Royals has always promoted an eco-friendly approach as a team. The Royals have also always adopted a sustainable approach with steps like opting for jerseys made of sustainable material. It has synergies with the brand One Moto, and the league could be an opportunity to educate masses about making an informed choice of switching to EVs,” said One Moto India partner and promoter Mohammed Muzammil Riyaz.
Rajasthan Royals CEO Jake Lush McCrum added, “We are delighted to welcome a globally recognised brand like One Moto on board. Their vision of providing sustainable yet stylish EV vehicles to consumers has a strong synergy with our central purpose of transforming society through the significant platform we have as an IPL franchise. Through this partnership, we are excited to help them further expand across India and around the world while creating a positive societal impact.”
“We are the first generation to be affected by climate change, therefore it is also our responsibility to do something about it. Switching to EVs is being driven in the form of a mission in India. If we can share the approach with people and motivate them towards making this lifestyle change, it will be a contribution to be remembered. With this thought in mind we have partnered with Rajasthan Royals,” stated One Moto India co-founder and partner Sameer Moidin.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
