MAM
IPL 2022: Bombay Shaving Company inks partnership deal with Mumbai Indians
Mumbai: Homegrown grooming brand Bombay Shaving Company has signed on as the ‘official grooming partner’ of Mumbai Indians for the upcoming season of Indian Premier League (IPL).
As part of this association, the brand logo will be seen on player helmets, caps and kits right through the two-month carnival of cricket. It will appear at the stadium, on TV, in social media, and across all other Mumbai Indians marketing touchpoints in the city, said the brand in a statement. “The company aims to reach over 300 million men and women across India over the next three months as partners of the T20 Cricket extravaganza 2022,” it added.
“We’re not only immersed in Mumbai Indians, we intend to become an integral part of the lives of the people in Mumbai and the state of Maharashtra,” said Bombay Shaving Company COO Deepak Gupta. “We are planning to expand our distribution to 1,00,000 stores by the end of this year, stock up shelves with some of our best products, and paint the town blue with exciting merchandise, offers and activities for both – customers and partners. We understand the love people of the city have for the team, and we want to be the brand that brings them closer to the team.”
“We have always believed in associating with brands which resonate and support our objective to create the best fan experience,” stated Mumbai Indians’ spokesperson. “Bombay Shaving Company brings a seamless brand and team connect as our partner and we look forward to having a successful collaboration with them in a season where we eagerly await welcoming and entertaining the fans in the stadiums.”
More than anything else, it’s been a meeting of values with the franchise. Beyond the blue, and similarities in name, Mumbai Indians represent the sentiment of the nation – with a wonderful mix of players and faces from every region. As a brand and company built with the intent to bring a smile on faces across India, and help them put their ‘best look forward’, there couldn’t have been a better platform and team to partner with. It’s been the most spontaneous choice,” commented Bombay Shaving Company founder and CEO Shantanu Deshpande.
Earlier this year, the grooming brand made its presence felt in the recently concluded India vs Sri Lanka series. This partnership is set to further propel the brand, according to a statement.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
