MAM
IPG’s BPN wins Dr Reddy’s media biz
MUMBAI: Dr Reddy‘s has awarded media duties of its OTC (over the counter) business to IPG‘s recently launched agency Brand Programming Network (BPN).
The account was won on the back of multi-agency pitch in which Starcom MediaVest Group had also participated.
The incumbent agency on the account was Prachar.
The account size of the business is estimated to be around Rs 200 million.
BPN India CEO Suresh Balakrishna said, “We are really excited to have won this account. It is a great start for BPN. In countries like the US, 30 per cent of advertising is on medical products.Pharmaceutical in India is going to grow in next few years.”
The creative agency on the account is Mudra Health.
BPN was launched last month in India and operates under the Lintas Media Group (LMG) umbrella. It focuses on promoting brand health and success in this social and consumer driven media landscape.
The agency also handles Henkel in Mumbai, Yepme.com in Delhi, OCL in Kolkata, and Jayalakshmi Silks accounts in Cochin.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
