MAM
IPG’s BPN wins Dr Reddy’s media biz
MUMBAI: Dr Reddy‘s has awarded media duties of its OTC (over the counter) business to IPG‘s recently launched agency Brand Programming Network (BPN).
The account was won on the back of multi-agency pitch in which Starcom MediaVest Group had also participated.
The incumbent agency on the account was Prachar.
The account size of the business is estimated to be around Rs 200 million.
BPN India CEO Suresh Balakrishna said, “We are really excited to have won this account. It is a great start for BPN. In countries like the US, 30 per cent of advertising is on medical products.Pharmaceutical in India is going to grow in next few years.”
The creative agency on the account is Mudra Health.
BPN was launched last month in India and operates under the Lintas Media Group (LMG) umbrella. It focuses on promoting brand health and success in this social and consumer driven media landscape.
The agency also handles Henkel in Mumbai, Yepme.com in Delhi, OCL in Kolkata, and Jayalakshmi Silks accounts in Cochin.
MAM
Visa India Group Country Manager Sandeep Ghosh steps down
Seasoned payments executive exits after more than four years with the company.
MUMBAI: Sandeep Ghosh has decided to swipe out of Visa after more than four years of steering the payments giant’s operations across India and South Asia. Visa Inc. has announced that Sandeep Ghosh is stepping down from his role as group country manager for India and South Asia. The company confirmed that a successor has already been identified and will be announced shortly.
Ghosh joined Visa in March 2022 and played a key role in expanding the company’s digital payments footprint and strengthening partnerships with banks and fintech firms in the region. His tenure coincided with a period of rapid growth in India’s electronic payments ecosystem.
Before joining Visa, Ghosh was a partner in financial services consulting at EY. With over 35 years of experience spanning financial services, consulting, and FMCG sectors across more than 25 countries in Asia, Europe, Africa, and the Middle East, he has held leadership roles at AXA, Citibank, ANZ, RBS, and PepsiCo. He holds an MBA in Marketing and Strategy from IIM Ahmedabad and a Bachelor of Commerce from the University of Mumbai.
His departure comes as Visa continues to deepen its push into digital transactions and expand collaborations across South Asia.
In the fast-moving world of digital payments, where transactions happen in the blink of an eye, Ghosh’s exit marks the end of a significant chapter for Visa in one of its most important growth markets. The company now prepares to hand the baton to a new leader as it keeps the momentum going.
