Ad Campaigns
Iodex launches influencer campaign with Bani J and Sunil Chhetri
Mumbai: Iodex, the pain relief brand from GSK has launched an Instagram Influencer campaign roping in personalities like VJ and actor Bani J and footballer Sunil Chhetri amongst others, for its latest product – Iodex Rapid Action spray. The legacy brand aims to extend its flagship campaign ‘Thodi Himmat, Thoda Iodex’ to a younger and physically active cohort.
“Influencer marketing is one of the best ways to stay connected with consumers. It’s about showing people engaging with brands and connecting with like-minded people who have the same interests or needs,” said GSK Consumer Healthcare head of marketing India sub-continent Anurita Chopra. “With changing lifestyles, the incidences of body pain have been on a rise. Iodex, with a rich legacy of over a century, truly understands pain and with the launch of the new spray format we aim to be a one stop solution catering to every pain type.”
The campaign pins to the essence that excellence in a field, isn’t a destination, it’s a journey – and the road to success requires having ‘Courage’ to stretch beyond one’s comfort zone to power personal transformations. The commercial aims to strike the right chord by positioning the brand’s spray as a modern-day reliable pain reliever and encourages consumers to push their limits and continue to challenge themselves.
Eighteen influencers across the board, including Sunil Chhetri and Bani J, will be posting 50 content pieces, which will be reaching out to an audience of over 10 million, said the brand.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
