MAM
Intex to spend Rs 50 million during cricketing season
MUMBAI: Intex Technologies, the Delhi-based IT accessories, mobile phones and electronic products company, has signed up as on-ground sponsor for England, Pakistan and Australia bilateral series.
As part of this collaborative effort, Intex Aqua smartphones will be displayed throughout all 19 matches (Test, ODIs & T20) being played across various cities in India.
Alongside, the brand will be prominently placed on 28 giant digital boards encircling the grounds and two life-size screens placed strategically inside the play ground.
Intex Technologies general manager for mobile business Sanjay Kumar said that the company will spend Rs 40-50 million on sponsorship as well as activations through hoardings and retail point promotions.
The company believes that the branding exercise will help to create brand recall among sports enthusiasts visiting the stadiums as well as watching the matches live on their television sets.
“Intex has been promoting cricket through its various associations in the past. This is yet another step to reaffirm its commitment to the game. We have been key sponsors for various cricket series including IPL-Season 5 in the recent past. With this association, we are confident to take brand ‘Intex‘ to the next level. It is therefore our honour to associate with this power packed series,” Kumar said.
The company was earlier associated with Rajasthan Royals as official partner.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
