MAM
Interworld Digital to set up Digital Lab & operation for MENA
MUMBAI: Interworld Digital is exploring possibilities to offer various services related to digital cinema in the MENA (Middle East and North Africa) region.
The company is looking at either entering into a joint venture or taking over some other company, which has either the required infrastructure readily available or will setup a new lab.
Interworld’s target will be to offer TMS services to multiplexes, online ticketing platform to movie goers and to offer Interworld’s club cinema services to high net worth individuals to watch “First day First show” of Indian movies sitting at their homes in MENA region.
Age distribution in the Middle East, is more heavily tilted towards the youth. On an average 60 per cent of the population in the GCC countries is below the age of 35. With a young population and an increase in high-speed broadband penetration, digital migration in the MENA region is expected to be in full force in the coming years which will provide great opportunities in entertainment business for the company.
The company has also developed its own 3D DCI system and has good potential in the region as a number of 3D movies are released every year.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
