MAM
InterMiles announces festive reward programme
Mumbai: Loyalty and rewards programme InterMiles on Friday announced its festive season sale called ‘InterMiles 300 Million Miles Festival.’ The festival will run for a total of three months including peak festive periods of Diwali, Christmas, and New Years, giving members more earnings and savings opportunities, it said.
The campaign will be amplified across YouTube, Facebook, and Instagram to educate existing and new members about the different ways in which they can engage with the programme and secure maximum value for their spends, said the brand in a statement.
“With the festive season around the corner and vaccination drives picking up pace across the country, consumer confidence is higher and discretionary spending is on the rise,” said InterMiles SVP of marketing and customer engagement Ashish Dhruva. “Through our 300 mn Miles Festival we want to reward members for these spends by ensuring that they not only spend smarter and save money but also end up creating a valuable miles fund for their future spends.”
The festive campaign includes five unique transactions of minimum Rs 2,000 each that can earn InterMiles members assured 15,000 miles. Members can engage with over 200 partners via the InterMiles Super App or the website across programme categories of flights, hotels, shop, dine, and vouchers, said the statement.
Members will also secure an assured 15 per cent discount on spends and a free upgrade to ‘Silver Tier’ which will give them a complimentary Zomato Pro or Amazon Prime membership plus free gift vouchers of up to Rs 500, it added.
“Our focus over the last few years has been on consolidating the InterMiles programme to offer our members a broader, more diverse category and partner portfolio to engage with. We have made Miles earnings attainable by broad basing opportunities to include daily lifestyle utilities and have balanced this by introducing multiple, quick micro and macro redemption options for our members to make the most of their miles,” Dhruva further said.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
