MAM
InterMiles announces festive reward programme
Mumbai: Loyalty and rewards programme InterMiles on Friday announced its festive season sale called ‘InterMiles 300 Million Miles Festival.’ The festival will run for a total of three months including peak festive periods of Diwali, Christmas, and New Years, giving members more earnings and savings opportunities, it said.
The campaign will be amplified across YouTube, Facebook, and Instagram to educate existing and new members about the different ways in which they can engage with the programme and secure maximum value for their spends, said the brand in a statement.
“With the festive season around the corner and vaccination drives picking up pace across the country, consumer confidence is higher and discretionary spending is on the rise,” said InterMiles SVP of marketing and customer engagement Ashish Dhruva. “Through our 300 mn Miles Festival we want to reward members for these spends by ensuring that they not only spend smarter and save money but also end up creating a valuable miles fund for their future spends.”
The festive campaign includes five unique transactions of minimum Rs 2,000 each that can earn InterMiles members assured 15,000 miles. Members can engage with over 200 partners via the InterMiles Super App or the website across programme categories of flights, hotels, shop, dine, and vouchers, said the statement.
Members will also secure an assured 15 per cent discount on spends and a free upgrade to ‘Silver Tier’ which will give them a complimentary Zomato Pro or Amazon Prime membership plus free gift vouchers of up to Rs 500, it added.
“Our focus over the last few years has been on consolidating the InterMiles programme to offer our members a broader, more diverse category and partner portfolio to engage with. We have made Miles earnings attainable by broad basing opportunities to include daily lifestyle utilities and have balanced this by introducing multiple, quick micro and macro redemption options for our members to make the most of their miles,” Dhruva further said.
MAM
‘You packed my parachute’: Avinash Kaul’s farewell salutes Network18’s unsung thousands
The outgoing chief’s LinkedIn post skips the boardroom tributes and goes straight to the security guards, drivers and office boys who kept the machine running
MUMBAI: Most farewell posts by senior media executives follow a familiar script: gratitude to leadership, a nod to the team, a hint of what lies ahead. Avinash Kaul’s is not that post.
Writing on LinkedIn on his last day at Network18 Media & Investments, where he spent nearly 12 years rising to chief executive, Kaul bypassed the boardroom entirely and directed his most heartfelt words at the people furthest from it: the security guard who greeted him before the building was fully awake, the fleet staff who drove him to airports at ungodly hours, the office assistants, the housekeeping teams, and the administrators who, as he put it, “held ten thousand invisible threads so the rest of us could look organised.”
“You packed my parachute,” he wrote. “Every day. Without fanfare, recognition, or ever asking for it.”
It was a striking note from a man who leaves behind a considerable operational record. Kaul joined Network18 managing three channels and exits with responsibility for 20, alongside a publishing business, a growing connected television footprint, and what he says is the highest revenue and highest channel share in the group’s history. He was quick to deflect the credit. “Not because of me. Because of 4,000 people who showed up, every day, in every department, across the country.”
To content teams across India, he issued a reminder that carries some weight given the pressures Indian news media currently faces. “Keep being custodians of trust for 700 million people. That is not a small thing. That is the whole thing.”
To colleagues in revenue and ratings who found him relentless and hard to satisfy, he was unapologetic but generous. “There was never a single moment of ill intent in my heart. Everything I pushed you towards came from one belief – that you were stronger than you knew, and I was not willing to let you settle for less than your real capability.” Those who believed him, he said, flew. Those who did not taught him to be a better communicator. He was grateful to both.
On what comes next, he offered a hint wrapped in metaphor. Something is being built, he said, prepared for “the way you pack a bag before a long climb. Not out of restlessness. Out of readiness.”
In a media landscape that rarely pauses to acknowledge the people who keep the lights on, it was, at the very least, a different kind of goodbye.
