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Interactive Avenues wins Home Centre’s social media mandate
Mumbai: IPG Mediabrands India’s digital arm, Interactive Avenues, has been awarded the social media mandate for Home Centre, a destination for home-makers in India. This win follows a competitive multi-agency pitch and will be managed by the agency’s Bengaluru office.
With 95 stores across India, Home Centre offers a wide range of furniture, home furnishings, accessories, bed and bath products, and kitchenware at affordable prices. Interactive Avenues will lead the brand’s social media strategy, focusing on engaging content that drives growth. The agency will utilize influencer partnerships, platform expertise, and community-building strategies to enhance brand loyalty and impact.
Home Centre India head of marketing & VM, Shikha S Mazumdar said, “Social media plays a pivotal role in today’s digital-first world, and we are excited to leverage Interactive Avenues’ proven expertise in this field for amplifying our brand’s visibility and building deeper connections with consumers.”
Interactive Avenues senior creative director Sindhu Janardhan said, “We are delighted to join forces with Home Centre, a brand synonymous with stylish and premium home collections. We will leverage our digital and creative expertise to craft authentic, human-centric content that enhances brand equity and increases purchase consideration.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
