MAM
Interactive Avenues onboards Pranali Sarkar as Associate VP- Media Planning
Mumbai: Interactive Avenues – A Reprise Network Company, the full-service digital agency of Mediabrands India, has onboarded Pranali Sarkar as associate vice president, media planning. Sarkar will be tasked to scale up and add greater value to the current capabilities under the agency’s media planning function.
Talking about the appointment, Interactive Avenues – A Reprise Network Company CEO Amardeep Singh said, “As more brands are committing to the digital transformation journey, we strive to fuel meaningful business outcomes with precise targets and that’s where Pranali comes in. Her experience and portfolio are a perfect fit for our integrated business and complement our data-driven philosophy. We are excited to have her onboard and wish her all the success.”
With over 15 years in the industry, integrated media planning and strategy is core to Sarkar’s area of expertise, according to the agency. She has seasoned expertise in FMCG, and Telecom categories, and her diverse portfolio features some of the top advertisers in the country including Unilever, Mondelez, ITC, Godrej, and Reliance, to name a few.
About her new role, Sarkar said, “Interactive Avenues’ reputation precedes itself. The company is in a highly competitive industry and leading from the front in all-round media capabilities. All this backed by a dynamic leadership team that I am thrilled to be a part of. I am looking forward to using this opportunity to further elevate and enhance the existing media function by crafting new-age solutions for client and agency business outcomes alike.”
Sarkar was last working with Fulcrum, heading the Unilever Personal care category where she spearheaded multiple campaigns for iconic brands like Dove, Closeup to name a few. She has also worked with Madison where she helped set up and lead their integrated media planning teams.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
