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Instagram: Akshay & CAYA unveil 24 toilets over 24 hours
MUMBAI: As part of all the action leading to the upcoming release of the movie Viacom18 Motion Pictures’ “Toilet Ek Prem Katha”, the lead actor in the film – Akshay Kumar – unveiled 24 toilets over 24 hours on Instagram, in partnership with CAYA. The activity is reflective of the ethos of the film, which addresses the larger conern of open defecation in India, in an entertaining manner. These toilets will help bring much needed sanitation across smaller villages in Jaipur, Delhi, Rewri, Mohali, Karnal, Panipat, Kota, Yamuna Nagar, Narnaul, Gurgaon and address the pertinent issue of open defecation.
Starring Akshay Kumar, Bhumi Pednekar & produced by Viacom18 Motion Pictures, Toilet Ek Prem Katha is co-produced by KriArj Entertainment along with with Cape of Good Films, Friday Film Works, Plan C Studios and Abundantia Entertainment. The movie releases on 11 August, 2017.
“Toilets can be such a taboo subject, but it’s such an important part of everyday life that many of us take for granted. This campaign is a small, but hopefully impactful contribution from the team of Toilet: Ek Prem Katha towards giving the people in these cities a much needed resource, and making sanitation a part of their conversations in a positive manner. We hope that through the movie, and this campaign, we can bring more awareness to such an important issue!” says Akshay Kumar.
Commenting on the association, Rudraup Datta, Marketing Head, Viacom18 Motion Pictures says, “It is often said that cinema is an agent of social change & with Toilet Ek Prem Katha we have a complete family entertainer which highlights one of the biggest issues faced by our country; open defecation. Thanks to Akshay Kumar we have been able to implement the campaign for 24 Toilets/24 hours as an effort to take this mission to the ground level, driven by Caya. With Instagram on board, we can leverage it digitally and reach out to millions of consumers and hope to inspire and encourage them to join the fight against this stigma.”
To join the actor on his journey as part of the 24 Toilets / 24 Hours campaign, you can follow Akshay’s Instagram stories on @akshaykumar, where he will be posting stories every hour. You can also follow the hashtag #24Hours24Toilets.
Toilet Ek Prem Katha, directed by Shree Narayan Singh is a love story between Keshav (Akshay Kumar) and the progressive Jaya (Bhumi Pednekar), set in two villages near Mathura. The film traces the journey of a man in love, whose only aim in life is to get what his wife demands and rightfully so! Toilet Ek Prem Katha is a satirical take on a battle against the age old tradition of open defecation in the country.
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Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore
Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady
MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.
Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.
Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.
In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.
Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.
Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.
The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.
Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.
Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.
In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.
