MAM
Insight wins Torrent Energy, Cello media duties
MUMBAI: Lintas’ media agency Insight has added two new accounts to its kitty, that of Cello and Torrent Energy. The collective worth of the two accounts is pegged at Rs 250 million.
Torrent Energy will be unfurling a corporate and innovation benefit campaign to facilitate their partnership with the State Electricity boards in Gujarat. The campaign for Cello, on the other hand, is veered towards ensuring both its market leadership and product benefits continue to touch the customer.
Insight president Raj Gupta says, “We are very happy that we are partnering these two companies forward into the future. We feel Insight’s promise to delve deeper for innovative solutions to touch the client’s communication objectives through better planning and closer monitoring for ultimate success will effectively arm them in their marketing efforts.”
Lintas Media Group director Lynn de Souza says, “I am very happy that at Insight, we have been able to bag both Cello and Torrent Energy. I’m sure the team is raring to go and will do all they can to ensure that the brands are provided with the best insight to propel their business.”
Lintas Media Group clients include Maruti Udyog Limited, Bharat Petroleum, Bajaj Auto, ITC Ltd, UTI and Idea Cellular and now Torrent Energy and Cello amongst others.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
