Ad Campaigns
Insight Cosmetics launches campaign to honour soldiers’ sisters
Mumbai: Insight Cosmetics celebrates Independence Day and Raksha Bandhan by paying tribute to the tireless spirits of the nation’s soldiers and their families. As a token of appreciation, the brand is sending exclusive gifts to the sisters of around 50 soldiers, symbolising the bond of protection and the spirit of freedom.
This initiative not only embodies the spirit of Raksha Bandhan and Independence Day but also highlights Insight Cosmetics’ commitment to honoring and supporting the sisters of soldiers. The brand demonstrates its commitment to honoring the distinctive contributions of soldiers and the unbreakable bond of protection and freedom by sending special gifts to their sisters.
Expressing thought on this heartfelt initiative, Insight Cosmetics’ sales and marketing director Mihir Jain said, “As we celebrate India’s 78th Independence, we are reminded of the sacrifices made by countless soldiers and their families to protect our freedom. And this small gesture is our way of saying thank you to these incredible women who stand strong while their brothers serve our country.”
With this initiative, Insight Cosmetics continues to reinforce its commitment to celebrating the spirit of Indian festivals while the real heroes are protecting the country. The brand believes in the power of beauty to uplift and empower, making this Independence Day and Raksha Bandhan a memorable one for the sisters who receive these special gifts.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
