Brands
Insight Cosmetics expands its footprints into the skincare market
Mumbai: Insight Cosmetics, a renowned cosmetics company is now set to launch itself into the skincare segment with its unique range of 11 serums. The brand is launching this range of products after four years of meticulous research and development. These serums are 100 per cent vegan, toxin-free, dermatologically tested and are designed to show effective results in over 14 days. This exclusive new range is available in online and offline stores.
The new range of unique serums, curated for Indian skin types, aims to bridge the gap by providing high-quality, safe, and effective skincare products. These serums brighten skin, reduce dark circles, and eliminate spots and dullness, ensuring accessible, sustainable skincare. Featuring ultra-hydrating, vitamin C, and anti-aging formulas, they provide a radiant glow, youthful skin, and acne prevention. With #SkinScienceRedefined, the brand focuses on hydration, brightening, moisturizing, and correcting skin concerns, all at budget-friendly prices.
Insight Cosmetics sales & marketing director Mihir Jain said, “We are excited to take the next step of our journey by expanding into the skincare market. Through the new line of high-quality, toxin-free serums designed for Indian skin types, we aim to bridge the gap between affordability and quality”.
The brand has already revolutionised itself in the world of cosmetics with over 350 SKUs including nail polish, lipsticks, mascaras, eyeliners, eyeshadows, foundations, concealers, lip gloss and makeup brushes among others. With the brand launching itself in the skincare segment, Insight Cosmetics is set to reinforce its position as a leader in the clean beauty movement.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
