Brands
Insight Cosmetics expands its footprints into the skincare market
Mumbai: Insight Cosmetics, a renowned cosmetics company is now set to launch itself into the skincare segment with its unique range of 11 serums. The brand is launching this range of products after four years of meticulous research and development. These serums are 100 per cent vegan, toxin-free, dermatologically tested and are designed to show effective results in over 14 days. This exclusive new range is available in online and offline stores.
The new range of unique serums, curated for Indian skin types, aims to bridge the gap by providing high-quality, safe, and effective skincare products. These serums brighten skin, reduce dark circles, and eliminate spots and dullness, ensuring accessible, sustainable skincare. Featuring ultra-hydrating, vitamin C, and anti-aging formulas, they provide a radiant glow, youthful skin, and acne prevention. With #SkinScienceRedefined, the brand focuses on hydration, brightening, moisturizing, and correcting skin concerns, all at budget-friendly prices.
Insight Cosmetics sales & marketing director Mihir Jain said, “We are excited to take the next step of our journey by expanding into the skincare market. Through the new line of high-quality, toxin-free serums designed for Indian skin types, we aim to bridge the gap between affordability and quality”.
The brand has already revolutionised itself in the world of cosmetics with over 350 SKUs including nail polish, lipsticks, mascaras, eyeliners, eyeshadows, foundations, concealers, lip gloss and makeup brushes among others. With the brand launching itself in the skincare segment, Insight Cosmetics is set to reinforce its position as a leader in the clean beauty movement.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
