Ad Campaigns
INOX quirks up Valentine’s day with #HonourTheCorner
MUMBAI: INOX Leisure Ltd, one of India’s leading cinema chains, crafted a unique campaign to know the views of its patrons on the ‘corner seats’ in the cinema auditoriums for Valentine’s Day. The brand took it on itself to ask its audience some fun and quirky questions related to corner seats and Valentine’s Day. Patrons of various age groups were enquired about their views on their actual experience of the corner seats. The reactions were captured and aptly summarized in a video, which was released on Valentine's Day. Tagged as #HonourTheCorner, the interactive video with the audience will surely change the perception about the corner seats.
Backed by the idea to support love with utmost respect and to shift perceptions, this campaign saw many new and off-beat answers. The video showcased how people have changed their perception towards corner seats and how the notion is so relatable. The video has garnered tremendous engagement and received a phenomenal response digitally.
Talking about the digital campaign, INOX Leisure Ltd CMO Saurabh Varma said, “We assign a lot of value to consumer insights and perceptions while working on our marketing strategies. Corner seats in cinemas are like Aisle seats in airlines. Everyone loves to sit on them. This Valentine’s Day, we decided to bring out the real story behind the corners seats. The video brings out some very interesting stories from the corner seats, and with our campaign, we intend to honour the decision of our guests of booking the corner seats. We are delighted with the response we have received on this campaign.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
