Ad Campaigns
INORBIT launches #TweetYourLove campaign
MUMBAI: #TweetYourLove by Inorbit mall was one such initiative that received a warm welcome by over 1000+ kids on Children’s Day. Inorbit in association with Save the Children India, an NGO that works towards the betterment of underprivileged kids, exercised this campaign urging people to show their love for a kid by simply tweeting and to every tweet done, Inorbit Malls donated a gift to an underprivileged kid on Children’s day. Several heart-warming tweets poured in using the hash tag #TweetYourLove. Close to 1000+ tweets were received in a span of 2 hours on Children’s day between 4 to 6pm and Inorbit Malls trended nationwide on rank 8.
Commenting on this initiative, Inorbit Malls Marketing and Corporate Communications Head Naviin Ibhrampurkar said, “Inorbit is proud to roll out such noble initiatives. We wanted to celebrate Children’s day in a different way and do something meaningful for children. We are glad we received such an overwhelming response from all across India.”
“Save The Children India is proud towards its partnership with Inorbit. We are thankful to Inorbit for having this campaign around children's day. The campaign will brighten the lives of children with special needs. We would like to appeal people and corporates to come forward and support Nutrition, education, therapeutic interventions and skills training to children and youth with disabilities and help us bring joy to children with special needs this Children's Day and International Day for Persons With Disabilities which is on 3rd December.”, said Save the Children India Jyoti Nale – Tajane, Programme.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
