Ad Campaigns
‘InnovatorsRace50’: Capgemini teams up with CNN
MUMBAI: Capgemini has turned to CNN as an international media partner to bring InnovatorsRace50 to life amongst the network’s huge global audience on digital and TV. This follows a successful partnership in 2016 for Capgemini’s Innovators Race, where a branded content campaign established the competition amongst CNN audiences.
Entrants have until 28 Februray to take part in Capgemini’s contest via innovatorsrace50.com and will compete across five categories: Govtech and Social Enterprises, Fintech and Mobility, Consumers and Well-Being, Digital Processes and Transformation, Data and Security. Five winning startups will then earn the chance to each secure business backing of US$50,000 equity free funding, extensive networking opportunities, participation in international tech events, access to industry experts and the possibility of becoming a Capgemini partner.
At the heart of the international multiplatform campaign on CNN is Capgemini’s exclusive sponsorship of CNN editorial content ‘Unicorns’. A digital content hub on CNNMoney which will be CNN’s home for multi-media content about start-ups and entrepreneurs, including a series of videos featuring successful startup founders. Alongside the editorial content will be a number of bespoke branded content Capgemini videos produced by CNN International Commercial’s award-winning brand content studio Create. Capgemini’s campaign and branded content will be targeted to reach key audiences using CNN AIM (Audience Insight Measurement).
As part of the digital integration and following the announcement of the InnovatorsRace50’s 10 finalists in June, CNN will publish a unique ranking of the 50 most active and promising startup companies valued at over US$1 billion USD in 2017: The Unicorns 50.
In addition, the campaign will be extended on television with a special Capgemini-sponsored 30-minute programme entitled ‘Unicorns’ airing in October on CNN International available in over 322 million homes and hotel rooms worldwide.
“We are thrilled to once again collaborate with Capgemini this year and celebrate its 50th anniversary while being involved in the exciting InnovatorsRace adventure,” comments CNN International Commercial French-Speaking Europe territories sales director Clementine Soilly. “Being at the forefront of innovation, CNN is the perfect international partner to go beyond standard advertising and amplify the InnovatorsRace50’s mission to shine a spotlight on disruptive startups around the world.”
“CNN is a key media partner to drive reach and engagement for InnovatorsRace50, our special 50th Anniversary edition set up to celebrate the spirit of innovative entrepreneurship,” comments, Capgemini group branding and advertising VP Emmanuel Lochon. “The sponsored multi-format content campaign combined with our global contest work hand in hand to share the stories of some of the most successful start-ups of today while supporting the potential unicorns of tomorrow.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
