Brands
Innovatiview appoints Ravi Gupta as chief financial officer ahead of IPO
NOIDA: Innovatiview has strengthened its top deck as it gears up for the public markets, appointing Ravi Gupta as chief financial officer, a move aimed squarely at tightening financial controls and sharpening investor confidence ahead of its proposed IPO.
Gupta will be based at the company’s Noida headquarters and will lead financial strategy, investor relations, governance and risk management as Innovatiview prepares for its next phase of growth as a listed entity.
With two decades of experience across FMCG, edtech and investment management, Gupta brings a track record of building scalable finance functions in fast-growing environments. His career spans senior roles at Reckitt, Fidelity Investments, GEMS Education and Scaler, where he led finance transformation, system upgrades and growth-oriented financial planning.
Founder and whole-time director of Innovatiview, Ashish Mittal, said Gupta’s experience across international business environments would be critical as the company transitions to life as a public company.
Gupta said the timing of the move was pivotal, adding that his focus would be on strengthening financial infrastructure, reinforcing governance frameworks and ensuring the company is fully prepared for transparent and compliant public-market scrutiny.
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
