Innocean Worldwide bags creative duties of Sleepwell

MUMBAI: Mattress and comfort accessories brand, Sleepwell, has roped in the Korean-agency network, Innocean Worldwide, to handle its creative mandate. 
 
Rediffusion Y&R Worldwide is the incumbent agency.

The account size is pegged at Rs 120 to 150 million.
 
The mandate was awarded to Innocean, following a multi-agency pitch, which involved agencies such as Mudra, Everest, Crayons, Infinity, Triton, Apple and Vermillion.

Sleepwell is owned by Sheela Foam Industries, which is aiming to take its communication strategy to the next level.
 
The company‘s retail presence is being ramped up nationwide and retail branding is being standardised along with a new look to the product packaging.