Brands
INNISFREE unveils its fresh new identity
Mumbai: The cult Korean beauty brand INNISFREE just unveiled an alluring new look, using the tagline ‘Clean Island, where clean nature and healthy beauty coexist happily.’ This fresh concept truly encapsulates what makes INNISFREE so beloved by beauty enthusiasts worldwide, getting one step closer to embracing nature in its entirety, a true reflection of healthy beauty. The rebrand includes a new visual identity, a refreshed website and much awaited new product updates.
Active Green is an original colour developed by INNISFREE, a colour that exudes life and vigour, and will henceforth be seen consistently in the brand’s packaging system. By virtue of this rebranding, the brand that is one decade old, wholly intends to underline the efficiency and effectiveness of natural ingredients when it comes to nourishment, while also bringing the ingredient journey to life.
INNISFREE has always strived to deliver clean, eco-friendly and vegan products, using science to deliver the best results. The new product range has been developed with a completely vegan grade formula. With its new identity, the brand emphasises the harmonious relationship between nature and beauty, highlighting the importance of a healthy and sustainable approach to skincare. AmorePacific Group managing director Paul Lee said, “INNISFREE India celebrates a momentous milestone as it completes a decade of success in the country, and we are thrilled to mark this occasion with a refreshing new identity. As part of the transformation, INNISFREE proudly introduces a new logo and slogan that embody the brand’s commitment to embracing nature and pioneering healthy beauty. The brand’s new slogan, “Effective, Nature-Powered Skincare Discovered from the Island,” reflects INNISFREE’s can-do spirit in exploring the boundless potential of nature and the energy emanating from its new island.”
INNISFREE’s intervention that helped breathe new life into Jeju island, the home of four energies of pure nature, is well-known, when the barren, rocky land was tenaciously cleared to sow the seeds of green tea. Green tea is now a mainstay heritage ingredient in many product lines, apart from the 12 other ingredients derived from the island’s land, sea, water, trees and flowers. With a give-back attitude to local communities, the beauty brand has ensured a cyclical approach to the ‘Clean Island, where clean nature and healthy beauty coexist happily.’
The new brand identity is perfectly in union with the products that the current market demand trends are indicating, allowing INNISFREE to bring these carefully packaged marvels of nature to treat our skin with delicate, effective combinations that are yet suited to a variety of beauty demands, breathing life and vigour into our nourishment routines.
INNISFREE introduces an all new Vitamin C Green Tea Enzyme Brightening Serum with their revamp. The new formula adds the Jeju Green Tea Enzyme to Vitamin C capsules for skin that is 4 times clearer while also simultaneously taking care of spot+peeling, leaving you to experience the brightness the next morning. Melting capsules developed with the technology of INNISFREE’s Green Innovation Lab softly melts absorbently into skin. The product has a low pH 9-formulated free formula, a 0.00 skin irritation score formula and is suitable to be used on a daily basis, leaving you with smooth and glowing skin.
The iconic Green Tea Seed Serum is a groundbreaking product centred around the powerful hydrating efficacy of beauty green tea, ensuring skin stays radiant and moisturised all day long, for the ultimate ‘prime care’ to your skincare regimen. Each drop is carefully formulated to provide unparalleled nourishment and hydration, leaving you waving goodbye to dryness while saying hello to a rejuvenated complexion.
With its revamped image and inspiring slogan, new unique formulations and high-quality solutions INNISFREE stands out, reaffirming its position as a trailblazer in the beauty industry, setting the Green standard for clean and natural beauty products that promote overall well-being.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
