MAM
InMobi expands partnership with Microsoft Advertising into Southeast Asia, Middle East, and Africa
MUMBAI: The leading provider of content, marketing, and monetization technologies InMobi on Tuesday announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers in southeast Asia, middle east, and Africa. They will offer marketers an integrated solution to power their campaigns built on the search and native display capabilities of Microsoft Advertising and the mobile ad tech capability of InMobi’s advertising platforms.
InMobi and Microsoft have been in a strategic partnership since July 2018 to help enterprises accelerate their digital transformation by providing them with insights, audience, and engagement platforms for a connected world. The partnership was expanded in 2019 as InMobi added the Microsoft Advertising products and solutions to its offerings in India.
Speaking of this association, Microsoft Advertising APAC vice president Nick Seckold said, “Over the last two and a half years InMobi has done a wonderful job establishing Microsoft Advertising’s Indian footprint while doubling revenue over the same period. InMobi’s extensive knowledge and expertise of the digital advertising ecosystem in India combined with their trusted client relationships has delivered significant growth despite the effects of the pandemic. InMobi’s successful track record in India has led Microsoft Advertising to extend their coverage across southeast Asia where they will be tasked with building close relationships with advertisers and agencies to grow the business in the region.”
Microsoft Advertising’s EMEA and LATAM vice president Mark Richardson said, “Microsoft Advertising are thrilled that InMobi will further expand their representation of our full suite of advertising offerings to strategic and enterprise clients in the Middle East, Turkey and Africa as part of our continuation to expand our sales and marketing efforts into this region. Microsoft Advertising offers advertising solutions that reach people across Microsoft properties including Bing, Microsoft News, Edge, and Outlook as well as on partner sites like AOL and Yahoo.”
As part of the expansion, the Microsoft Advertising business at InMobi general manager Rohit Dosi will take up additional responsibilities for growing the Microsoft Advertising business across southeast Asia, middle east, and African markets and leading the global relationship with Microsoft.
“The extended partnership between Microsoft Advertising and InMobi will enable marketers to deliver a unified brand experience to customers by bringing together the best of search and native display platforms across both organisations,” he said.
“We are positioned uniquely to bring Microsoft Advertising to marketers in southeast Asia, middle east, and Africa through our deep appreciation of marketers’ needs, a keen understanding of the markets, and a customer-obsessed team,” Dosi added.
Talking about the benefits of this partnership, Angara vice president of marketing Ankit Maheswari said “The InMobi team is pivotal to the success that Angara witnesses with Microsoft Advertising. Their proactive approach has time and again enhanced campaign efficiency, driven innovation, and delivered healthy returns for the brand. We are looking forward to replicating this success across multiple geographies and markets and going from strength to strength with InMobi as a partner.”
On the promise of the expansion, Commerce Pundit digital marketing head Anand Mistry shared, “In the last two years, the partnership with the InMobi team has consistently enabled us to grow business and maximise ROI for our clients on the Microsoft Advertising platform. The strategic inputs and executional excellence from InMobi have not only added value to our client’s business but also deepened Commerce Pundit’s relationship with them. The comprehensive insights shared by the InMobi team on search, shopping and native display have been pivotal in exploring and scaling our business across new locations globally. We are excited to see the partnership reach new heights in the future!”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
