MAM
Inka Insurance says it all: Pehle samjho, phir khareedo
MUMBAI: Insurance just got a reality check. Inka Insurance has rolled out its new tagline, “Pehle samjho, phir khareedo,” a simple yet powerful reminder that understanding a policy should come before purchasing it.
The phrase may be new, but the idea isn’t. It reflects Inka’s founding belief that insurance should empower, not confuse. The company says its mission is to put clarity back into an industry often clouded by jargon, paperwork and rushed decisions.
“For too long, insurance has been sold, not explained,” said Inka Insurance founder Vaibhav Kathju. “No one should have to read their policy properly for the first time when their claim gets rejected. If you don’t understand your policy, it’s not your policy.”
The tagline captures Inka’s effort to replace fear-led selling with open, jargon-free conversations. The aim is to help customers make confident and informed choices, not hurried or pressured ones.
Each year, thousands of crores in claims are rejected, not because of fraud, but because people buy policies they don’t fully understand. Inka wants to change that by making education the first step in every insurance journey.
“Pehle samjho, phir khareedo” will now feature across Inka’s brand communications and advisory interactions, serving as a rallying call for the industry to shift from selling to explaining, and from confusion to clarity.
With this move, Inka Insurance is reminding everyone of a truth too often overlooked in the fine print, understanding is the best insurance of all.
MAM
TIME100 2026 list names Sundar Pichai, Vikas Khanna, Ranbir Kapoor among global icons
Indian leaders across tech, cinema and cuisine feature on TIME’s list
MUMBAI: TIME has unveiled its 2026 TIME100 list, spotlighting some of the world’s most influential figures, with a strong Indian presence cutting across technology, entertainment and culinary arts.
Among those featured are Sundar Pichai, Vikas Khanna, Ranbir Kapoor and Neal Mohan, alongside public figures such as Zohran Mamdani.
The profile of Pichai highlights his role in taking artificial intelligence to the masses, with Andrew Ng noting that few leaders have expanded access to AI at such scale. Since becoming CEO in 2015, Pichai has steered Google towards a more agile, innovation-led approach, rolling out products like AI Studio and Gemini that are now used by billions globally.
Chef Vikas Khanna is described as a cultural bridge-builder, with Eric Ripert praising his ability to connect people through food while championing Indian traditions on a global stage. His New York restaurant, Bungalow, is positioned not just as a dining space but as a storytelling platform rooted in heritage and memory.
In the entertainment space, Ranbir Kapoor earns recognition for reshaping cinematic storytelling with restraint and emotional depth. Writing his profile, Ayushmann Khurrana notes that Kapoor’s performances quietly redefine audience sensibilities, making him a cultural voice for a changing India.
The annual TIME100 list brings together leaders, innovators and changemakers across sectors, from politics and business to science and the arts. This year’s edition also features global figures such as Donald Trump and Xi Jinping, alongside creators, athletes and entrepreneurs shaping the future.
With influence increasingly spanning industries and geographies, the 2026 list reflects a world where impact is not just about scale, but about shaping conversations and culture in meaningful ways.
