MAM
Inka Insurance says it all: Pehle samjho, phir khareedo
MUMBAI: Insurance just got a reality check. Inka Insurance has rolled out its new tagline, “Pehle samjho, phir khareedo,” a simple yet powerful reminder that understanding a policy should come before purchasing it.
The phrase may be new, but the idea isn’t. It reflects Inka’s founding belief that insurance should empower, not confuse. The company says its mission is to put clarity back into an industry often clouded by jargon, paperwork and rushed decisions.
“For too long, insurance has been sold, not explained,” said Inka Insurance founder Vaibhav Kathju. “No one should have to read their policy properly for the first time when their claim gets rejected. If you don’t understand your policy, it’s not your policy.”
The tagline captures Inka’s effort to replace fear-led selling with open, jargon-free conversations. The aim is to help customers make confident and informed choices, not hurried or pressured ones.
Each year, thousands of crores in claims are rejected, not because of fraud, but because people buy policies they don’t fully understand. Inka wants to change that by making education the first step in every insurance journey.
“Pehle samjho, phir khareedo” will now feature across Inka’s brand communications and advisory interactions, serving as a rallying call for the industry to shift from selling to explaining, and from confusion to clarity.
With this move, Inka Insurance is reminding everyone of a truth too often overlooked in the fine print, understanding is the best insurance of all.
