MAM
Initiative Media’s Virender Singh Rana joins India Gate rice maker KRBL India
MUMBAI :India Gate basmati rice maker KRBL has a new media custodian getting on board. Virender Singh Rana has joined the world’s largest rice millers and basmati rice exporter as assistant general manager – media and brand experience.
A commerce graduate, Virender has got most of his savvy media learnings over the years on the job. He spent the first eight years of his career at media concessionaire Avcom Media learning the tricks of the media buying trade . He followed that up with a good 10 years at Initiative Media getting deep insights into media strategy, media planning, buying, campaign management for clients operating in various categories right from FMCG to e-commerce to healthcare, to lifestyle. He climbed up the ranks to become associate business director- investment.
And that’s where he was identified as the media professional who could help KRBL as it “charts new paths with an expanding product portfolio. Virender’s strategic vision and expertise in media strategy and market analytics will play a pivotal role crafting transformative media and brand experiences and deepening connections with the company’s consumers.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
